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hey, friend! 👋

The organized friend your business has been missing.

I'm Linds, founder of Sunday Ops Co. in Richmond, Kentucky. I help overstimulated business owners get the mental load out of their heads and into systems that work the way their brain works.

Linds Paulson in profile, looking out a sunny window

If you're here, I'm guessing…

Your to-do list lives in three apps, a notebook and the back of a soccer schedule.

You love your clients. You do not love chasing invoices at 9 p.m.

You've bought the template. And the course. They're in a folder somewhere, waiting.

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You're not bad at business. You're running a business and a household on memory alone, and that's too heavy for anyone to carry.

Linds Paulson writing in a notebook while sitting in a wicker chair

Where I learned how good operations should feel

My years at Marriott taught me the thing I still build every system around: logistics and operations only work when they come with top-notch customer service. Schedules, staffing and a hundred moving parts all have to run smoothly, and every person on the other end still has to feel genuinely cared for. Efficient and warm, together. That's the bar.

Why Sunday Ops Co. exists

Most systems are built for type-A brains. You find a template or a tutorial, and suddenly it feels like fitting a square peg in a round hole. So you figure you're the problem, and you just need to rewire your brain to be "more organized."

You don't. Sunday Ops Co. exists to build systems, SOPs and support around the way you think, your season of life and your real capacity, so you can get organized without losing your warmth, your faith or yourself in the process. No one-size-fits-all tech, no tools you'll abandon in two weeks. Just a back office that feels as easy as a slow drive on a Sunday.

Woven basket of colorful fresh flowers

I practice what I preach

From CEO Mondays to Client Fridays

My own week runs on the same structure I build for clients. CEO Mondays are for planning and numbers. Build days are for client systems. Content Thursdays are for the podcast and blog. Client Fridays are for calls and check-ins. I work 6 to 3, and evenings and weekends belong to my family, my faith and my workouts. A system that can't protect those isn't doing its job!

Linds Paulson smiling on a white couch next to fresh flowers

What I believe

Simplicity over complexity. The right few tools, set up well.

Individualization over one-size-fits-all. Your system should look like you.

Meet people where they are. No judgment about the state of your inbox. Truly.

Rooted in purpose. Your business should serve your life, not the other way around.

Off the clock

I'm a momma to three and a firefighter wife, so I know a thing or two about a household that runs on schedules, shift changes and flexibility!

FAMILY FIRST

I'm a proud member of the Junior League of Lexington.

COMMUNITY

I host the Mess to Mission podcast, and I'm a Verified ClickUp Power User (yes, it counts as a hobby).

PODCAST + CLICKUP

Let's make Sundays feel like Sundays again.

Tell me what feels heaviest right now, and I'll tell you where I'd start. Not ready to chat? Join the email list for simple systems tips in your inbox.

Linds Paulson smiling and holding up a peace sign

© 2026 Sunday Ops Co. All rights reserved.

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